Discussion of key factors affecting consumer well-being during the COVID-19 pandemic, such as home seclusion, social isolation, and economic concerns, are becoming more evident in recent times. We believe this is playing out in the following ways:
A. There is an emphasis on the importance of addressing less measurable aspects of health, including emotional and mental well-being.
B. Recognition of digital activity as a way of coping with uncertainty and enhancing self-care.
C. The need for emotional support and a sense of community is surfacing in branding and communication strategies.
D. There has been a significant shift towards online channels for personal connections.
E. This uptick in time spent online and the influence of online user reviews, communities, and forums are becoming areas online that are being used more for hair and beauty product purchases.
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